Branding Design

Overview Project Overview Yaady™ was created as a lifestyle brand that celebrates the vibrant culture, colors, and spirit of the Caribbean through premium drinkware. The project involved developing the brand from the ground up, transforming an initial concept into a market-ready product with a cohesive visual identity and marketing strategy. As the project's Brand Strategist and Creative Lead, I oversaw every stage of development—from brand positioning and logo design to prod

Overview Starting off with a Logo design and brand identity profile, I developed an entire branding kit and branded marketing assets to ensure a cohesive and recognizable visual presence across both digital and promotional channels. ​ Client : Deluxe Creatives Project Role: Graphic Designer Software : Adobe Photoshop, Adobe Illustrator VIEW LIVE WEBSITE

Overview This brand identity project focused on developing a cohesive visual system that reflects the company’s mission, values, and target audience. The process included market research, competitor analysis, logo development, typography selection, color palette creation, and brand guidelines. ​ Client : Health Plan Advisors Project Role: Graphic Designer Software : Adobe Illustrator