Yaady Tumbler Product Design
- Jul 7
- 1 min read
Overview
Project Overview
Yaady™ was created as a lifestyle brand that celebrates the vibrant culture, colors, and spirit of the Caribbean through premium drinkware. The project involved developing the brand from the ground up, transforming an initial concept into a market-ready product with a cohesive visual identity and marketing strategy.
As the project's Brand Strategist and Creative Lead, I oversaw every stage of development—from brand positioning and logo design to product design, packaging concepts, content creation, and promotional campaigns. My objective was to create more than a tumbler; I wanted to build a brand that fosters an emotional connection with customers through storytelling, authentic design, and consistent brand experiences.
This project demonstrates my ability to manage the complete marketing lifecycle, combining strategic thinking, creative execution, and customer-focused communication to develop a recognizable and scalable brand.
Other areas of work on this project - Branding : logo creation, and business card design
Client : Yaady Tumbler
Project Role: Brand Designer
Software : Figma, Wix
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