fashe
project
VIRTUAL FITTING ROOM APP
About The Project
Virtual Fitting Room App- This project was apart of a 10 week course at Workforce Institute- University Bootcamp.
My Role
This was a solo project where i performed various roles including UX Research, UI Design and Usability Testing.
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Mentor
Nick McInnis
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Problem Definition
This one is extremely personal to me… Since the 2020 Covid 19 Pandemic, Online shopping has soared. On several occasions I would purchase clothing items and when they are delivered they don’t fit. I would like to create an app that allows you to fit the item on your body prior to your purchase. In most circumstances the models on these websites have a different body type, and most times while it helps the store to land a sale we the customers are frequently dissappointed.
THE DESIGN PROCESS
Research
Understand user online shopping experience and behavior
Ideation
Gather ideas, sketch design and user flow
Design
Create interface mocks for the user
User Testing
Test the design and user experience
Hypothesis
The purpose of this research study is to identify and analyze how shoppers shop online and how satisfied and comfortable they are in doing so. The research and findings will help to develop an App which could potentially help online shoppers to make better purchasing decisions by minimizing customers’ disappointment when items are received and also, could potentially decrease the number of returns and exchanges with each purchase.
Goals and Objectives
The goals are to understand first of all, how satisfied are customers when they make online purchases (i.e after receiving the item) and what could retailers do to help them eliminate some of the disappointments they endure. This information will help to analyze online shopping behavior and how shopping for clothing items could be improved for customer purchase satisfaction.
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In this research we want to understand what influences, motivates or demotivates online shoppers.
A quantitative and qualitative research was conducted to understand what influences, motivates or demotivates online shoppers. I intend to conduct a quantitative and qualitative research concentrating on:
1. Uncovering what percentage of users are most satisfied with the look and fit of clothing they’ve purchased online…
2. Understanding the users overall online purchase experience
3. Gain insight on why users return items they’ve purchased
4. Understand what people love the most about shopping online and what they dislike
5. What influences users to make an online purchase decision
6. How many participants actually love their online shopping experience
THE RESEARCH
Methods & Tools
A quantitative and qualitative study was conducted via
• google forms surveys
• usability testing
• face to face interview
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Research was conducted through a recorded interview session - face to face via Zoom. Participants were asked a set of questions directed towards their online shopping experience. At the end of the session all information was carefully analyzed and placed in an Affinity Map to study pain points and behavior.
Interview
A survey screening was conducted via google forms with 16 candidates, prior to the interview and then from those results I selected 5 participants all women between the age of 18yrs - 35yrs, mostly teenagers and millennials who are in college, who frequently shop online more than three times per month, to conduct the research.
affinity map
PAIN POINTS
Research uncovered that many users are :
1. Frustrated with shopping for clothes online.
2. A high percentage of individuals expressed that their main reason for returns is that the quality of the item does not meet satisfaction.
3. Items are not true to size and fit.
4. A few persons expressed that they don’t even try to purchase jeans online, as it’s never been successful.
PROTO PERSONA
Based on the interviews, a persona was identified.
Meet Ariel she lives a simple lifestyle, shops online over twice a month and is influenced by the latest trends showcased on social media by celebrities and other social media influencers.
RED ROUTE
During the Red Route stage I analyzed all the actions that a users will need to complete throughout the App. Turns out creating a profile was the most common action that all users must take. From this exercise I would now need to test the user flow to see if a user can accomplish this task successfully.
